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KESSLER and the state of Israel - How to avoid Greenwashing

עודכן: 25 באפר׳

First, we want to thank and reinforce all the companies, organizations, authorities, and individuals that benefit the world and build a better future for us and the next generations.

Nevertheless, addressing urgent renewable energy matters and challenges with a robust future development plan means knowing the possibilities and avoiding wrong decisions.


We are delighted to share how we provide a comprehensive solution to avoid greenwashing.


Greenwashing is a term used to describe companies' misleading claims or false advertising about the environmental benefits of their products or services. Greenwashing is a growing concern in the renewable energy sector as more companies seek to capitalize on the growing demand for clean energy and environmentally friendly products. Here is a summary of some common greenwashing practices in the renewable energy sector:

  1. Overstating the environmental benefits: Many companies exaggerate their products or services' ecological and environmental benefits, making claims not supported by scientific evidence or industry standards. For example, a company may claim that its renewable energy sources are "100% eco-friendly," even though the manufacturing process and other related activities may still have a significant environmental impact.

  2. Hiding the negative impact: Some companies may downplay or ignore the negative impact of their products or services on the environment. For instance, a company may claim that its wind turbines are entirely carbon-neutral but fail to disclose the greenhouse gas emissions associated with the manufacturing and transportation of the turbines.

  3. Focusing on a single aspect of sustainability: Companies may also use a narrow definition of sustainability to make their products or services appear more environmentally friendly. For example, a company may claim that its biofuels are a sustainable alternative to fossil fuels but fail to consider the impact of land use changes or the sources required to produce them.

  4. Using vague or misleading language: Companies may use incomplete or deceptive vocabulary to make their products or services appear more environmentally friendly than they are. For example, a company may use terms like "green," "clean," or "eco-friendly" without defining what those terms mean or how they are measuring their environmental impact.

Experts in the renewable energy sector need to be aware of these greenwashing practices to accurately assess the environmental impact of different products and services. By holding companies accountable for their claims and promoting transparency and honesty in advertising, we can help ensure that the renewable energy sector continues to grow sustainably and environmentally responsible.


The collaboration between KESSLER and the state of Israel on the carbon plantation project is an exciting development in sustainable agriculture and renewable energy. KESSLER's expertise in energy tree genetics and the state of Israel's knowledge and experience in arid agriculture make them an ideal partnership for this innovative project.


One of the key benefits of the KESSLER and Israel collaboration is the focus on reliability and reputation. The state of Israel has a well-established reputation as a leader in agriculture research and development, with a long history of working on innovative solutions to arid land agriculture. This reputation ensures that the project is built on scientific rigor and accuracy.


KESSLER's exclusive contract with Israel to develop the first carbon plantation in the Middle East demonstrates its commitment to sustainable and environmentally responsible practices. The advanced energy tree by KESSLER and the state of Israel is designed to grow fast in harsh arid conditions and absorb exceptionally high quantities of CO2, which is a crucial component of mitigating the effects of climate change.


The project also employs modern scientific measures at each process step, ensuring that data and results are reliable and accurate. This approach guarantees complete trust in the project and ensures it meets the highest scientific and environmental standards.

















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